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Microsoft, Google back broad privacy legislation

From the Mercury News:

Microsoft and Google told lawmakers today that Congress should pass basic privacy legislation to protect information about consumers, such as the data being gathered about people's Web surfing habits in order to pinpoint Internet advertising.

At a Senate Commerce Committee hearing on online advertising, representatives of the two technology rivals said meaningful privacy rules should be based on three core principles: Consumers should be clearly notified what information is being collected about them; people should control how that information is used; and such data should be secured to ensure it does not fall into the wrong hands.