Elsevier sponsors a more open-access article model
From Information World Review:
Nuclear physics authors can opt to pay for their articles to be published in six physics journals published by Elsevier under a new Sponsored Articles scheme which the company insists is very different from open access.Six Elsevier physics journals have adopted the Sponsored Articles programme, which allows authors to pay a fee to ensure that their article is available for free on the Elsevier online service ScienceDirect . Only articles that have already been accepted for publication will be offered the sponsored option.